Setting Up a Successful Transformation Strategy with Smart Technologies (II)
Image credit: NASA
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Value offerings
Smart technologies provide the ability for companies to create new value offerings from reviewing or expanding their existing portfolio of products and services. These new value offerings are determined by the organization’s ability to collect and analyze data on customers from their interactions with the products and services, as well as by incorporating increasingly innovative elements into them.
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Note: this article was originally published by the author in FrontiersInBusinessTransformation
Francisco J. Navarro-Meneses
Professor of Business Transformation and Economics
Research on business transformation, organizational change, complex systems, and value creation, with applications to tourism and service industries.