Setting Up a Successful Transformation Strategy with Smart Technologies (II)

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Value offerings

Smart technologies provide the ability for companies to create new value offerings from reviewing or expanding their existing portfolio of products and services. These new value offerings are determined by the organization’s ability to collect and analyze data on customers from their interactions with the products and services, as well as by incorporating increasingly innovative elements into them.

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Note: this article was originally published by the author in FrontiersInBusinessTransformation

Francisco J. Navarro-Meneses
Francisco J. Navarro-Meneses
Professor of Business Transformation and Economics

My current research focuses on the study of frontier issues in business transformation and the modeling of value creation in service industries as complex systems

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