New Book- Managing the Smart Revolution in Tourism Firms

A book to understand the key ideas behind smart technologies and the management principles that govern successful business transformation.

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Francisco J. Navarro-Meneses

Francisco J. Navarro-Meneses

Professor of Business Transformation and Economics

Universidad Nebrija

Welcome to my site!

I am a Professor of Business Transformation and Economics at Universidad Nebrija in Madrid, Spain. My research explores organizational transformation, value creation, and complex systems, with particular applications to tourism and service industries.

Before entering academia, I spent over 15 years in international consulting and held entrepreneurial and executive roles across several industries. This experience continues to shape my approach to research and teaching.

Interests
  • Business Transformation and Organization Theory
  • Complex Systems Modeling and Simulation
  • Value Creation and Organizational Dynamics
  • Tourism Systems and Governance
  • Futures and Strategic Foresight
Education

  • PhD in Economics and Business Management, 2016

    Universidad de Alcalá

  • Executive MBA, Operations and Production, 1998

    Instituto de Empresa

  • BS in Economics, 1997

    Universidad Autónoma de Madrid

Recent Posts

Fundamental Agile Practices for Data-driven Projects
Companies willing to move towards data-driven management should start to think about improving their agility, which means having a good understanding of what an Agile framework is about and choosing which Agile practices and methodologies are best suited to be implemented in their data projects.
Jul 17, 2023 1 min read
Fundamental Agile Practices for Data-driven Projects
New Leadership for Business Transformation
Business transformation is best managed when there are smart leaders who recognize the needs of the organization and are willing to guide it on the right direction. Smart leadership is a critical capability that companies need in order to address all the transformational changes required to build a data-driven culture in the organization.
Jul 12, 2023 1 min read
New Leadership for Business Transformation
Breaking the Rules of Smartness with BDAI as-a-Service
The combination of Big Data, analytics, and AI (BDAI) is going to generate great business opportunities and competitive advantages for companies around the world.Through the integration and interoperability of these technologies, companies are going to be able to transform their operations and business model and, in the medium and long term, obtain significant gains in efficiency and productivity.
Jul 5, 2023 1 min read
Breaking the Rules of Smartness with BDAI as-a-Service
See all posts

Recent Research

Quickly discover relevant content by filtering publications.
Francisco J. Navarro-Meneses (2023). Managing the Smart Revolution in Tourism Firms. CABI Publishing.

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Francisco J. Navarro-Meneses (2023). Tourism Policies. Edward Elgar Publishing.

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Francisco J. Navarro-Meneses (2022). Unraveling the airline value creation network with fuzzy cognitive maps. International Journal of Engineering Business Management.

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Books

Managing the Smart Revolution in Tourism Firms
Smart technologies are revolutionizing tourism, as they are having a profound impact on the way tourists behave and on how firms …
Francisco J. Navarro-Meneses
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Managing the Smart Revolution in Tourism Firms
Complexity-Based View of the Firm
This book is an introductory level text into the emergence of a new paradigm devoted to understanding, predicting and influencing the …
Francisco J. Navarro-Meneses
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Complexity-Based View of the Firm
Smart Customer Management
Based on the research carried out by the author for the last five years and his extensive experience as a business consultant, Smart …
Francisco J. Navarro-Meneses
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Smart Customer Management

Resources

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All Open Access Book FrontiersInBusinessTransformation Programming in R for Research
Open Access to the Book “Managing the Smart Revolution in Tourism Firms”
The book explores how smart technologies are transforming tourism businesses. Bridging technological innovation, strategic management, and organizational change, the book offers a framework for developing new capabilities, rethinking business models, and creating sustainable value in an increasingly digital and interconnected tourism ecosystem.
Open Access to the Book "Managing the Smart Revolution in Tourism Firms"
Frontiers in Business Transformation
FiBT offers insights from combined academic and professional research on the most relevant sources in the field of business transformation. The insights are intended to serve the community of transformational leaders as a reference knowledge base for better decision-making in their change initiatives.
Frontiers in Business Transformation
Programming in R for Research
A practical resource for researchers using R to prepare, explore, analyze, and visualize data, supporting reproducible and transparent research workflows.
Programming in R for Research

Popular Topics

Agile AI Airlines Big Data Complexity Computing Customer Data Analysis Data-driven Digitalization Ethics Firms Governance Innovation Leadership Management Technology Tourism Transformation Value creation

Contact

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