New Book- Managing the Smart Revolution in Tourism Firms

A book to understand the key ideas behind smart technologies and the management principles needed to successfully implement them.

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Francisco J. Navarro-Meneses

Francisco J. Navarro-Meneses

Professor of Business, Economics and Tourism

Universidad Nebrija

Welcome to my site!

I am a Professor in the Department of Tourism at Universidad Nebrija, where I direct the Master’s degree in Business and Tourism Destinations. My current research focuses on the study and modeling of tourism as a complex system. Before joining the university, I developed my professional career as a business consultant for more than 15 years. I have also been founder and CEO of several startups in the transport, tourism, technology, and business consulting industries.

  • Applied Modeling and Simulation
  • Tourism as a Complex System
  • Value Networks
  • Soft Computing Methods
  • Participatory Research
  • PhD in Economics and Business Management, 2016

    Universidad de Alcalá

  • Executive MBA, Operations and Production, 1998

    Instituto de Empresa

  • BS in Economics, 1997

    Universidad Autónoma de Madrid

Collaborative Projects

2nd Edition of the Book “Managing the Smart Revolution in Tourism Firms”
The second edition of the book is now available as an “Open Access” HTML version. The book editor is looking for contributors from anywhere in the world, both academic and practitioners, and in all disciplines related to tourism, technology, and business management who wish to contribute.
Frontiers in Business Transformation
FiBT aims to become a participatory research project that accommodates the visions and contributions of relevant actors in the field of business transformation from academia, the executive management of organizations, and the IT and consulting industry. It is expected that the contributions obtained through collaborative work will allow the results to be published regularly in videos, posts, and reports.
Modeling Value in Industries
A project dedicated to laying the foundations for the modeling and simulation of value creation networks in business based on the theoretical and methodological foundations of complexity science. The project intends to apply the theoretical-practical framework thus obtained to the modeling of value creation in various service industries in order to validate the research results.

Recent Publications

Quickly discover relevant content by filtering publications.
(2023). Managing the Smart Revolution in Tourism Firms. CABI Publishing.


(2023). Tourism Policies. Edward Elgar Publishing.


(2022). Unraveling the airline value creation network with fuzzy cognitive maps. International Journal of Engineering Business Management.



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