What Is and What Is Not Big Data?

It is not easy to define what Big Data is, or to draw a clear dividing line between what is “big” and “small” data. This difficulty is reflected in the number and variety of conceptualizations that can be found about Big Data in the literature.

Big Data promises exciting new opportunities, including unlocking new insights that can accelerate the creation of new products and services, boost customer relationships, improve operational processes, and even embrace innovative business models. Moreover, Big Data is the perfect companion to traditional “small data”.

However, Big Data and all its potential will come to nothing if organizations are not able to understand it, integrate it, analyze it and do something with it. Therefore, a fundamental first step is to begin to understand the true dimension of what Big Data is, for which we are going to review in this article some of the main views that can help transformational leaders to be clear about it.

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Note: this article was originally published by the author in FrontiersInBusinessTransformation