Francisco J. Navarro, PhD
Francisco J. Navarro, PhD
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Value Creation
Managing the Smart Revolution in Tourism Firms
Smart technologies are revolutionizing tourism, as they are having a profound impact on the way tourists behave and on how firms …
Francisco J. Navarro-Meneses
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The Big Book of Value
A project focused on laying the foundations for the modeling and simulation of value creation from the theoretical and methodological foundations of the science of complexity. The project aims to apply the theoretical-practical framework thus obtained to the modeling of value creation in various service industries and become a practical tool applicable to business. WIP.
Unraveling the airline value creation network with fuzzy cognitive maps
Building on the narrative of the firm as a complex adaptive system, this article provides empirical evidence showing value creation as emergent behavior resulting from hyperconnected value repositories.
Francisco J. Navarro-Meneses
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